I provide Creative Direction services to creative teams and event production designers who want to convey important messages to their audiences through combining the depth of human psychology with creative style.

Audiences online or in person want experience, not information. Audiences deserve experiences that will propel them into action and progress. But standing out enough in the age of constant messaging online and incidental communications isn’t always easy. Combining creativity and psychology is important to connect to audiences in the way that means something to them.

Creative teams in organisations that have strong ties to their members, clients and community who support messages like R U OK? and other initiatives could simply repost or share messages online. But finding their own beliefs, messages and voice whilst supporting these campaigns is a stronger association for their own community. Building very strong relationships comes from a place of congruent and rigorous communication.

Event production teams are curators too! They face the challenges of creating events that are forward thinking, well designed, deeply inspiring and engaging audience action year after year. It’s easy to fall into the trap of transacting the organisation of the event with a task list as long their arm. But to design from a psychological viewpoint adds weight to the experience. When people feel heard and understood they are more likely to act. If that’s important to your campaign, then designing it from the audience’s perspective and psychology is important.

Teams working in this space need support to think more deeply about their messages and audience particularly from a psychosocial and creative perspective. These teams have incredible intent to deliver something important to their network and find they are missing the behavioural change skillet. Moving ideas or thinking into action is a deeply human pursuit, and if creatives and producers want changes through their communication, understanding motivation and obstacles in their clients is imperative. Teams who add this layer to their campaigns and events feel relieved that their work has a sound behavioural element, mixed with creative formats that will ensure their audiences receive their messaging and content in ways that matter to all involved.

My Creative Direction services are perfect for any team that is looking to:

• Create a unique and cutting-edge experiences for their clients;

• Ensure that their offerings are relevant, useful and backed by human behaviour knowledge;

• Get a fresh perspective from a person who curates and designs outside of the team’s normal setting; and

• Do the right thing by their organisation and reputation.